Tips on Designing and Printing Tri Fold Brochures
Among your options when it comes to effective marketing tools are tri fold brochures. These are available in sizes that can easily fit in envelopes, for hassle-free mailing. They are also great as self mailers since they can fit in most pockets. Most of all, tri fold brochures can have content that can be read like standard books.
These are characteristics that make them great tools for getting your message across to your target audience. The catch is that, you have to create your prints in a way that they can really attract attention. Here are few tips on how you can make effective, eye-catching three-fold brochures:
Front Panel
*Enticing cover – Use interesting photo/s on the cover of your print. Colors should be coordinated and related to whatever theme or mood the entire print have. Don't forget to include your logo or business name. Have a professional graphic artist design your business logo for you.
*Catchy headline – Another thing that would pique the interest of readers is the headline. Make your headline catchy and attention-grabbing. The headline should give the readers an idea on what the whole print is all about.
Inside Panel
*Easy to read fonts – Legibility is an important factor that you have to consider when designing your prints. Select fonts that are easy-to-read but also appealing. Also, the font/s should fit the theme or mood of your brochures. You should also check the size of font to use in a particular part of the content.
*Use bullets and highlight important information – Long paragraphs are a no-no when it comes to your prints. Break paragraphs by using bullets to give emphasis to important statements or facts. You can also use background color or boxes to highlight specific information.
Back Panel
*Complete information – When you've convinced your readers that it's worth it to do business with you, they will look for your contact information. The back panel of your print is a good place for that. Make sure to include your complete information such as business name, address, contact numbers, and business hours. Including a map of your office or store location is also a good idea.
These are just few of things that you should remember when designing a brochure for promotion. But there are lots of other design tips and information that can help you in your tri fold brochure printing.
About the Author
Mina Palencia is a writer who resides in Lancaster, LA. She has experiences writing for online marketing campaigns, writing technical documents for online audiences and loves blogging.
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