Small Marketing Tip: Use Personalized Promotion for Your Bookkeeping Business
Personalized promotion is essential in marketing a local bookkeeping business. This technique is needed in order to gain a sense of trust from the client and to project reliability and integrity from the bookkeeper. There are several ways for bookkeepers to personally promote their business. The following are examples of these promotional techniques.
Family Connections – Bookkeepers can promote their business by asking family members and friends to refer them to their business acquaintances and letting them distribute business identity materials such as business cards, brochures, and flyers.
Personal Correspondence – Write personalized letters and emails to small businesses in and around a local community or within a mile of your business in order to introduce themselves and their services. These letters can also be used as branding tools by using a customized letterhead and envelope design. After sending personal letters and emails, bookkeepers should follow-up on these correspondences with a second email or letter.
Direct Introductions – It is essential for bookkeepers to attend business functions, finance improvement workshops, civic club meetings, accounting trade shows, and even social events in order to directly introduce themselves and their services. Personal meetings establish rapport and a working connection with prospective clients. After direct communication at the social event, it’s ideal to follow through on a business conversation with a prospective client by sending an email or even making a personal call to them.
The nature of bookkeeping services requires full disclosure of a client’s financial records. Personalized promotion of a bookkeeping business owner is ideal in order to establish personal trust and rapport with a client.
About the Author
Nikki Sabato is a writer with a background in landscape architecture and design. She currently works in the field of marketing and design communication.
Custom Imprinted Promotional Products - PYRA
|
|
Stella Artois 33-Centiliter Star Chalice, Set of 2 $14.99 This purchase includes (2) 40 cl Stella Artois chalices. They will be hand packaged for safe travel to your destination and shipped within 2-3 days, usually sooner.... |
|
|
Guinness Pub Glasses, Set of 4 $14.99 Luminarc Guinness Gold Logo Pint Glasses are a great addition to your glassware collection. Product Specifications ... |
|
|
Pocket Pics Stainless Steel Pocket Toothpick Holder $6.96 PocketPics slim design fits perfectly in your pocket, briefcase or purse while keeping your supply of toothpicks clean and handy. Accomodates 12 toothpics. Easy Open Cap. Features a stainless steel pocket clip for a professional look.... |
|
|
Schlage LiNK Wireless Keypad Entry Lever Lock Starter Kit System, Satin Nickel $609.00 Schlage LiNK is more than a lockset. It's a brilliant new system that enhances your home's security, and your family's peace of mind--offering a new level of freedom to home security. Be Secure. Be Informed. Be Efficient. Be Home. Away from Home. Proven Schlage security with innovative remote access means a whole new level of freedom for your family. With Schlage LiNK, you're in charge--even w... |
|
|
YOUR PHOTO Pet Ball 3 Size. Great for game balls, gifts, coaches, players, fans, awards, contests, graduations, seniors, leagues, high school, college, varsity, holidays, parents, trophies, clubs. Print pictures, individuals, pets, logos. $20.00 Our Photo Balls can be used for gifts, trophies, game balls, awards, holidays, contests, coaches, sponsors, boosters, etc. We can print individual pictures, team photos, school logos, or corporate images including your favorite message or team name. Our Photo Balls are made out of high quality materials similar to regulation balls and are guaranteed for print quality once you receive your personal... |
|
|
Imprinted Screwdriver $145.00 Screwdriver Set w/Pocket Clip. Includes 2 Double-Sided Bits (1 Phillips, 1 Flathead). Color: White w/Translucent Blue Cap. Case Size: 4 13/16" x 3/4" x 1/2", Imprint Area: 1 7/8" x 3/8". Please send camera-ready artwork to sales@trophycentral.com.... |
|
|
EMS RESCUE TRAUMA SHEARS 7 1/4 $1.99 Made of high grade stainless steel with a special edge hat has custom cylinder turner built into it! This 7 1/2" pair of scissors can cut through a cast and even through a penny! Fully autoclavable with one serrated blade.... |
|
|
Dealmed CPR Barrier Keychain Designed to protect the rescuer from the victims oral secretion, preventing unsafe contamination while aiding in the administration of proper CPR technique.One way valve and solid molded design assures that the barrier will not leak or fall apart during CPR. Available with a nylon washable double stitched key-ring pouch. When it comes to protecting yourself while trying to save a life, dont settle... |
|
|
Corporate Personalized Chocolate Bars These corporate chocolate bars can be customized with your company logo, artwork, or a personalized message. Perfect for any holiday party or promotional event for your company.... |
|
|
Custom Photo Insert Picture Mousepad Mouse Pad Mat New $1.49 This is a great mouse pad if you would like to insert the photo(s) for yourself. Simply slide in the photo after custom cutting to the correct size, then insert it into the mouse. The size of this mouse pad is 8" x 9 1/4". The biggest size of your photo could be 7 3/4" x 9". Actually, I slip in a few photos along with some important appointment cards or business cards. This mouse pad is made by a... |
|
|
The Seven Levels of Communication (Hardcover) $16.67 Tells the story of Rick Masters, who is suffering through a down market when he meets someone who has built a successful business without advertising or personal promotion, after which Rick changes the way he interacts with his clients and begins to fo... |